Social media is all abuzz with the latest video from the Queen B herself -- Beyonce.
It's a silly little dance ditty called "7/11."
It's Bey and some "girlfriends" prancing in and around a high-rise -- mostly in their underwear -- vamping for the camera.
It's a low-budget affair, but still scoring big with her fans. The video quickly racked up hundreds of thousands of views on YouTube and was trending on Twitter and Facebook. Even convenience store chain 7-Eleven saw fit to capitalize on the buzz.
So, what's the occasion? Beyonce has a new album coming out on Monday, giving the video all weekend to generate interest and presumably sales.
It's really not even a new album. It's a platinum edition of 2013's "Beyonce," which includes a few extra songs and a higher price tag.
DOWNLOAD VIDEO: BEYONE 711
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